Business & General Management Catalogue

Author: G. Nieman & C Nieuwenhuizen
ISBN: 9780627026553
Description: 

Market

• Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa, as well as managers, management consultants and trainees, developers and presenters of in-house business courses.

Summary
Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa.

In this second edition of Entrepreneurship all data has been updated, and a new chapter on corporate entrepreneurship and current information about broad-based black economic empowerment (BBBEE) have been introduced. To provide a more practical context, profiles of typical entrepreneurs have been presented.

Contents include the following:

• Seeing, locating, measuring and opening the window of opportunity
• Developing the business plan
• Determining the resources required
• Fair trade, competition and consumer protection
• The role of national government in developing and enabling the small business environment
• Controlling and planning for growth
• Key issues of business success or failure
• E-commerce opportunities
• Corporate entrepreneurship in South Africa

For lecturers only
Click here to order your desk copy.

Edition:2
Price: R344.95

Added on: 2009-10-22 11:55:38
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