Tel: 012 342 2765 |

  • Guide to passing marketing, A
  • Strydom JW
  • ISBN: 9781869280079
  • eISBN: N/A
  • ePub ISBN: N/A
  • 94 Pages | Published: 2002

One of a series of books designed to help students through coursework. Starts each topic with a conceptual overview and follows with a set of learning outcomes, focusing on key concepts and assessment criteria. Includes self-assessment questions (multiple-choice as well as essay) and example answers. Aimed at students facing tests and final examinations, but also a handy guide for practitioners wanting to brush up on the basics.

Chapter 1. Marketing: An overview
Chapter 2. The marketing environment
Chapter 3. Consumer buyer behaviour
Chapter 4. Market segmentation, market targeting and positioning
Chapter 5. Market information and marketing research
Chapter 6. Product decisions
Chapter 7. Distribution channel decisions
Chapter 8. The marketing communication decision
Chapter 9. The pricing decision
Chapter 10. Managing the marketing strategy

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

Please click on the link below to access the Lecturer Support Material (LSM) portal:

LSM Portal

If this is the first time you access Van Schaik Publishers LSM, you will need to register and set up a profile. Once your registration has been approved you will be sent an email and will then be able to request access to the resources you need for a particular book. You will also be able to request access to the resources of additional books using your profile.

We welcome any suggestions regarding new or additional resources. For any queries or feedback please contact our digital publisher at The material available varies from book to book and may also be developed further over time.

If you are uncertain about the registration and access request procedures, please download the LSM Manual.

LSM Manual

Lecturer Support Material is available free to lecturers who lecture on courses where the book is prescribed but samples are also available should you wish to review what is available as part of your prescribed book selection process. Please contact your Marketer for access to the sample LSM.

Student requests for LSM will not be entertained and any attempts by students to access lecturer support material will be reported to a student’s lecturer or to the Head of Department.