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  • 8 R's of direct selling, The
  • Msweli-Mbanga P
  • ISBN: 9781869283834
  • eISBN: N/A
  • ePub ISBN: N/A
  • 138 Pages | Published: 2004

This book has really filled a tremendous gap in the literature on direct selling. Professor Pumela Msweli-Mbanga has done the industry a great service by compiling a book with loads of valuable and practical information. She has covered all the perennial subjects that are so critical to a sound understanding of direct selling, including recruiting, retention and relationship management. In addition, she has provided practical ways to understand finance, pricing and retailing.

Chapter 1: Understanding direct selling

Chapter 2 Recruiting and sponsoring for success

Chapter 3 Relationship building

Chapter 4 Retaining independent contractors

Chapter 5 Retailing

Chapter 6 Repeat sales and referrals

Chapter 7 Risks and rewards Glossary

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