Tourism is one of the largest industries in the world, showing continuous growth in South Africa and elsewhere. In order to develop and manage the industry sustainably, there is a need for ongoing skills improvement and capacity building, but much of the existing learning material is generic and product based in this regard. An introduction to tourism and hospitality management provides an essential insight into planning and organising, leading and control as it would be applied specifically in a service industry such as tourism.
This second edition of An introduction to tourism and hospitality management offers a practical industry and service perspective by applying theory to contemporary industry theory and examples. It includes revision questions, further reading resources, tasks and lecturer support material.
Contents include the following:
Chapter 1: Introduction to the tourism and hospitality industry
Chapter 2: The history of management
Chapter 3: Introduction to planning in tourism and hospitality
Chapter 4: Decision-making
Chapter 5: Organising and delegating
Chapter 6: Managing change in tourism and hospitality organisations
Chapter 7: Managing diversity
Chapter 8: Leading and leadership
Chapter 9: Managing individuals in the tourism and hospitality industry
Chapter 10: Managing groups in the tourism and hospitality organisation
Chapter 11: Motivation
Chapter 12: Control within a tourism and hospitality establishment
Chapter 13: Service operations management in a tourism and hospitality organisation
Chapter 14: Managing guests – from a service to an experience perspective
Chapter 15: Contemporary developments in tourism and hospitality management
Chapter 16: Business ethics and responsible tourism and hospitality management
Chapter 17: Service operations management in tourism and hospitality: leveraging e-commerce, AI and the digital economy
