A straightforward approach to the fundamentals of business communication. Includes a logical and easy to follow presentation of key learning areas, practical examples, and self-assessment questions at the end of each chapter. Provides a series of case studies that illustrate the main issues.
PART 1 Communication in the business environment
Chapter 1 Business communication as a field of study
Chapter 2 The communication model
Chapter 3 Body language as a mode of nonverbal communication
Chapter 4 Multicultural communication in business
Chapter 5 Communication channels within a company
PART 2 Verbal communication as a mode of interaction
Chapter 6 Preparing to interact
Chapter 7 Oral communication in business
Chapter 8 Written communication in business
PART 3 Public relations and the marketing communication campaign
Chapter 9 Persuasive interaction and ethical considerations
Chapter 10 Public relations
Chapter 11 The marketing communication campaign
Chapter 12 Review
