Effectively communicating a message, whether verbal or non-verbal, needs precision. Professionally, the accuracy of the message becomes even more important as business decisions will be made based on the information received, which will influence the success of the organisation and its employees. Effective communication – empowering the workforce offers a comprehensive, up-to-date and relevant communication text, engaging readers through both a theoretical and an applied lens.
Effective communication – empowering the workforce carefully blends technological awareness and ability with basic communication skills and practices. It provides numerous samples of various formal documents, business letters, reports, proposals, paragraphs and email correspondence and theory. Video clips on most topics are also provided, along with case studies, examples and illustrations that facilitate better understanding.
Contents include the following:
Effective communication – empowering the workforce is aimed at students and employees, including those at executive management level.
Chapter 1 Basic principles of communication
Chapter 2 Interpersonal relationships and social interaction
Chapter 3 Organisational communication
Chapter 4 Interviewing
Chapter 5 The mass media
Chapter 6 Advertising and advertising correspondence
Chapter 7 Meeting procedures and correspondence
Chapter 8 Language usage
Chapter 9 Concise communication
Chapter 10 Business letters
Chapter 11 Reports
Chapter 12 Critical evaluation of written and visual material
Chapter 13 Critical evaluation of auditive and oral communication
Chapter 14 Case studies
