This book is an essential resource for education students, practitioners and policy makers in the education, training and skills development arena. School managers will find it extremely useful as it not only ensures the immediate benefits of a school marketing approach to school management, such as successful fundraising, but also contributes to long-term, whole school development. The book is written in an accessible manner, and readers will be able to apply the contents in their own school situation.
CHAPTER 1: Reflections on school marketing: an introduction
CHAPTER 2: Developing a marketing culture in a school
CHAPTER 3: Establishing a marketing plan
CHAPTER 4: Market research
CHAPTER 5: Budgeting in school marketing
CHAPTER 6: Fundraising
CHAPTER 7: Promotional approaches and techniques
APPENDICES
Appendix A Example of a flyer in the form of a bookmark
Appendix B Open day flyer
Appendix C Information brochure
Appendix D Information flyer
Appendix E School newspaper
Appendix F College newspaper
Appendix G College prospectus
