Each company is a complex system and requires systemic thinking to make sure that the various functional areas work in harmony toward its success. Sales may generate revenue, but it is only when credit sales are converted into cash once debtors have settled their accounts that these goals are achieved. It is the role of the financial manager to ensure the financial sustainability of a company by maintaining its profitability, liquidity and solvency. Finance for non-financial managers provides an overview of the principles of financial management required to contribute favourably to the long-term sustainability of a company.

Finance for non-financial managers explains the financial goals of a company and illustrates how the principles of finance should be applied in creating wealth as opposed to simply maximising profit. With its thought-provoking opening cases and user-friendly content, it is ideal for anyone who has little or no prior knowledge of accounting or financial management.

Contents include the following:

• The long- and short-term goals of a firm in view of its operating environment
• Analysing and interpreting financial statements
• Financial planning and budgeting
• Using a financial calculator and MS Excel
• Evaluating new investments by means of capital budgeting
• Managing the cash flow of a firm
• Contributing to the risk management of the firm to ensure long-term sustainability

Finance for non-financial managers is a useful resource for managers involved in marketing, human resources, logistics, supply chain management and information management, and for professionals such as engineers, architects, attorneys and medical professionals in private practice.