The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person’s ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment.

• discusses the development of sales and marketing skills in the southern African business environment;
• is unique as it presents the theory on both sales and marketing in one concise book;
• provides southern African examples and case studies;
• is written in simple, clear language which makes it easy to read and accessible to business management students and practitioners in the sales and marketing fields;
• includes a comprehensive glossary of the terms discussed in the book.