An overview of the basic concepts of sales and marketing, focusing on the South African context. Attempts to make theory as accessible as possible by referring to everyday examples that can be found in supermarkets or the media.
Chapter 1: What is a sales strategy?
Chapter 2: What is a marketing strategy?
Chapter 3: Implementing a sales or marketing strategy
Chapter 4: Monitoring a sales or marketing strategy
Chapter 5: The impact of the Internet on sales and marketing strategies
