Strategic management is a well-known concept among working people in South Africa. In particular, businesspeople, managers, professionals, technicians and workers are exposed to strategic management in their day-to-day activities. We all are influenced by strategic management, but do we really what it means?

This book provides a step-by-step approach to learning and applying the principles of strategic management in order to enhance an understanding of the subject matter.

The strategic management approach followed in this textbook is inclusive, and each participant’s role in the process is evaluated and clarified. This approach promotes ownership of the principles and motivates both learners and practitioners. The inclusive approach also ensures that staff members at all levels of an organisation understand and embrace the principles of strategic management. To this end, the strategic management process is divided into three levels, namely, the strategic level, the tactical level and the operational level.

Strategic Management is essential reading for undergraduate students of strategic management. Practitioners will also find the content invaluable in their daily activities.