Resources

Additional downloads to enhance your purchased book

Marketing research

ISBN: 978 0 627 04023 8

Additional resources linked to the textbook:

  • The “fit for study” of the first-year intake at a higher education institution (Textbook page 232)
  • Reasons why first-year students selected a business college at a university (Textbook page 236)
  • Defining product selling and solution selling (Textbook page 243)
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