Advanced communication skills 2
Advanced communication skills
For organisational success
Author/s: Swart M, Hairbottle M, Scheün R, Erasmus-Kritzinger L, Mona V
Edition: 2
ISBN: 9780627034671
eISBN: N/A
ePub ISBN: 9780627034688
Pages: 480
Published: 2019
Print Recommended Retail Price: R 650.00

The ability to communicate effectively is one of the most important life skills a person can possess. It can pave the way to success, not only in terms of career but also in every other aspect of life where communication plays a role. Advanced communication skills focuses on essential communication skills and competencies for all aspects of the world of work.

Advanced communication skills takes an integrated theory and practical approach to learning. It is designed to foster workplace communication in order to benefit interpersonal relationships, which in turn leads to personal enrichment, greater job satisfaction and increased productivity. The final chapter contains a selection of case studies with questions to assist in the evaluation of communication skills.

Contents include the following:

  • Media communication and advertising
  • Presentations
  • Multicultural communication
  • Language usage in the workplace
  • Meeting correspondence · Letters and reports
  • Critical proofreading and editing of auditory, visual and written materials
  • Events
  • Conflict and stress

Advanced communication skills is aimed at managers, personal assistants, professional secretaries and all those studying towards certificates, diplomas or degrees in colleges and universities. It fully covers the syllabus for Communication N5/N6 at technical and vocational education and training colleges, and will prepare students for the national examinations in these subjects.

Chapter 1 Organisational communication
Chapter 2 The formulation of aims and objectives
Chapter 3 Media communication and advertising
Chapter 4 Presentation communication
Chapter 5 Multicultural communication in the world of work
Chapter 6 Language usage in the workplace
Chapter 7 Critical proofreading and editing of auditory, visual and written materials
Chapter 8 Concise communication
Chapter 9 Letters for the workplace
Chapter 10 Meeting correspondence
Chapter 11 Reports
Chapter 12 Event communication and correspondence
Chapter 13 Motivation
Chapter 14 Problem-solving and decision-making
Chapter 15 Conflict and stress
Chapter 16 Interviews
Chapter 17 Oral communication and listening skills
Chapter 18 Evaluation of your communication skills through case studies

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