Mass media towards the millennium
The South African handbook of mass communication
Author/s: De Beer AS
Edition: 2
ISBN: 9780627023248
eISBN: N/A
ePub ISBN: N/A
Pages: 544
Published: 1998
Print Recommended Retail Price: R 1025.00

This publication deals with all the basic elements and some of the major issues of mass communication as it pertains to the new South Africa.

PART I: MASS MEDIA IN SOCIETY
1. Mass communication in society
2. Mass media in Africa

PART II: FROM GUTENBERG TO COMPACT DISC
3. Books
4. Newspapers
5. Magazines
6. Radio
7. Film
8. Television
9. Sound recording and entertainment

PART III: RELATED FIELDS, ISSUES AND TRENDS
10. Media law
11. Media ethics
12. Advertising
13. Public relations
14. Communication management
15. Mass media research
16. Career and training opportunities
17. Media policy
18. Trends in information technology

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